We now have four weeks exactly until the Life's A Pitch briefs .
Today we concentrated on marketing, thinking about what exactly marketing is, and what is marketable about our business ideas.
What we came up with:
- Our idea may be quite niche, but this could actually be of benefit to us: it means that we'll be able to focus more specifically on our target demographic, rather than trying to make something with a more general appeal. This could mean that the humorous essence of our idea becomes diluted and less ZING
- Sad Mag is a fun idea! The world of small/indie publishing can, from the outside at least, seem a bit dry/pretentious/inward looking and Sad Mag could provide a humorous antidote?
- MODERN LIFE IS RUBBISH but that doesn't mean that it isn't worth celebrating
- Our concept allows us to consider LOTS of content - illustration/writing/comics/photography/playlists - and this will prevent us from being focused too narrowly at just 'the arts crowd'
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