Visuals for Sad Mag

Here are some of the visuals that Molly has contributed - She has done a great job with them, and I can now really visualize Sad Mag as an interesting physical publication. The bitmap on the cover images was a really good idea, especially as we have discussed the possibility of having Sad Mag risograph printed - I think this extra touch would really elevate the product.

There's quite a kitsch look, lo-fi look about the visuals, reminiscent of early i-D magazine, or perhaps The Face? The Face went out of print a long time ago now, and obviously iD is now a glossy, but it's good to be able to identify what group of publications Sad Mag could belong to. I think these two examples are more in keeping with the Sad Mag ethos than Vice magazine, which we discussed a lot in the early stages. We want something mellower and perhaps a bit more knowing a self-deprecating than Vice.

Molly has also designed a good logo for Sad Mag. We seem to have adopted the snood-dog as our official mascot, and I think he's working.  It's a nice, clean logo, and so will work well when applied to things other than the publication, such as merchandise  or our social media pages!