Strengths of pitch:
- I definitely think that extending the 'sad mag aesthetic' throughout the slides was a good idea - it helped us better put over what the publication is really about (it's vibe, if you will) without us having to laboriously explain it
- We had really good feedback - the common consensus was that people would actually buy sad mag! This was really encouraging, and definitely means that I'll think about this as a viable business opportunity that we could develop in the future (Patrick suggested it as a good summer project? Could be interesting.)
- I think that we successfully managed to get over the ethos of sad mag - sad without really being sad - which was a relief as it was something we were all a little concerned about. Again, I think having the visual synergy (lots of pictures of snood-clad dogs) helped with this, We also spent quite a lot of time talking through our manifesto, so we definitely tried our best.
- As with the above, we tried to keep our presentation humorous enough to help people understand our angle, and hopefully make it engaging, without overdoing the humor. We knew we had to keep it dry enough so that it seemed like a business pitch.
Weaknesses of pitch:
- Unfortunately Jack couldn't be with us to present, and he was in charge of everything finance! He very helpfully sent us over is script and all his research, but we probably still didn't talk about our finances in the way that he could have.
- Maybe we focused too much on the ethos (although it is important!) and not enough on content. On reflection I think that maybe we should have knocked up an example of an article, or a photo feature of something, just to show how our ethos would extend through our content.
I've really enjoyed this project, and I think we have worked well together and had a lot of fun as a team. Getting good peer feedback was really rewarding, and I hope we will keep thinking about sad mag in the future. This has been a very different side to PPP, compared to all the work we have done before, and has been useful in making me think about what goes on outside the college walls. Sometimes it's beneficial to be pulled into the 'real' world, and to be made to consider practical moves and logistics, rather than just making good pictures.
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